
Upper Cumberland's Premier Spirits Destination
Nestled in Cookeville, the heart of the Upper Cumberland region, Happy Hour Wine & Liquor stands as the area's largest liquor retailer. We offer an extensive and carefully curated selection of wine, spirits, beer, and cigars to cater to every taste.
Since 2016, our mission has been to provide an unparalleled shopping experience, combining a vast selection with a knowledgeable staff and a strong commitment to our local community.
What Sets Us Apart
- Unmatched Selection: Explore the largest beer cave in Middle Tennessee, a walk-in wine cellar, and a premium walk-in humidor.
- Discover New Favorites: Join us for free daily tastings and let our experts guide you to your next discovery.
- Special Orders: Can't find what you're looking for? We'll happily track down any hard-to-find items for you.
- Community Focused: We are proud to host the annual "Sip, Taste, Mingle" festival, with all proceeds benefiting local charities.


Our Story
Happy Hour Wine & Liquor was founded with a simple vision: to be the definitive destination for alcoholic beverages in the Upper Cumberland region. From our beginnings as a small operation, we have grown into a trusted local hub for connoisseurs and casual shoppers alike, thanks to our commitment to quality and service.
We are more than just a liquor store; we are a team of passionate individuals dedicated to the craft. Our knowledgeable staff is the cornerstone of our business. They are always on hand to offer recommendations, answer your questions, and share their expertise, ensuring you find the perfect drink for any occasion. We believe that every customer deserves a "happy hour," and we're here to make that happen.
